What does out of home mean in marketing?

Out of home advertising (OOH) is a form of advertising that can be found outside of a consumer’s home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between.

What does out of home advertising include?

What is out-of-home advertising? This can include billboards, indoor and outdoor signs, ads on street furniture like bus shelters or benches, in transit areas like airports or train stations, and place-based ad media like you might see at a stadium or in the cinema.

Why out of home advertising is important?

Out-of-Home (OOH) advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. People are spending more and more time out of their homes while they are working, shopping or socialising and it’s becoming increasingly difficult for brands to engage with them.

When should you use out-of-home advertising?

When should you use out of home advertising?

What is out of home channel?

DOOH is a cookieless, privacy-compliant channel that’s future-proofed against any changes to the major online platforms. Creatively speaking, the potential of DOOH to deliver dynamic, contextual campaigns makes it the most exciting advertising channel around right now.

What is ATL BTL TTL marketing?

Today, these marketing strategies fall into two distinct categories – Above the Line (ATL) and Below the Line (BTL) activities. Through the Line (TTL) marketing activities help marketers use an integrated approach to advertise products to both mass and focused markets simultaneously.

What is out of home advertising?

Out-of-home advertising. Out-of-home ( OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes. Out-of-home media advertising is focused on marketing to consumers when they are “on the go” in public places, in transit,…

What are the different types of outdoor advertising?

Outdoor Advertising. Definition: Any advertising done outdoors that publicizes your business’s products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

What is out of home media?

Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.