What is a category extension example?

A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of product. Some example of brand extension are: Apple: from personal computers into MP3 players. Callaway: from golf clubs into footwear, apparel and golf accessories.

What is a marketing extension?

A market extension merger refers to the coming together of two companies that produce or sell the same type of product but to different markets. The main benefit of this type of merger is to give the companies that merge a larger market reach and client base as a result of its new capacity.

What is a category extension?

A category extensions is when an existing brand name is applied to a product category that is new to the firm. The study is conducted based on exclusively written data whereas a presentation of textual. analysis will appear.

What is an example of extension strategy?

Extension strategies include rebranding, price discounting and seeking new markets. More complex rebranding efforts can include new advertising strategies, extensive public relations (PR) and social media marketing campaigns.

What is brand category extension?

Category or Brand Extension is a strategy by which, a company uses the same brand to enter into a completely unrelated product segment. The company leverages on the brand equity and success of its existing brand to introduce the new product to increase market acceptance.

What is extension approach?

APPROACHES IN EXTENSION Extension approach (Axinn, 1988) defined as a style of action, embodying the philosophy of an extension system which, by and large determines the direction and nature/style of the various aspects of that system, such as its structure, leadership, program, methods and techniques, resources, and …

What is Extension Innovation example?

2.5.5 Extension Innovation Innovation takes place through the improvement or new use of an existing product/service. One example is the development from the mainframe computer to the desktop, then laptop and more recently the notebook computer.

What is brand extension in simple words?

A brand extension is when a company uses one of its established brand names on a new product or new product category. The company relies on the brand loyalty of its current customers, which it hopes will make them more receptive to new offerings from the same brand.

What is brand extension VS line extension?

Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category.

What is line extension and brand extension?

What is a category or brand extension?

Posted in Marketing and Strategy Terms, Total Reads: 20220. Category or Brand Extension is a strategy by which, a company uses the same brand to enter into a completely unrelated product segment. The company leverages on the brand equity and success of its existing brand to introduce the new product to increase market acceptance.

What is the best brand extension strategy?

This is the most sought-after brand extension strategy as it also helps in sales promotion and marketing the original product. Product form extension includes launching the same product in a different form, which results in it competing in a different product category. Snickers used this brand extension type to launch Snickers ice cream bars.

What is an extension of a product?

Typically a line extension is a new flavor, scent, formula, color, size, or style of a product in a current product line. Extending a product line is less risky than launching an entirely new product or performing a brand extension because customers are already familiar with the existing products and are more likely to try the new product.

Is launching a new product a brand extension?

A different product or category – Launching a new flavour of an existing ice-cream brand isn’t brand extension. However, using the same brand name to launch chocolate is considered to be one. The new product should be different from the existing one.