Google Ads Targeting 101
Google Ads are a great way to develop and promote your business. As a company leader, your primary goal is to reach the right audience to sell your products. To achieve this, you’ll need to invest your time in Google Ads targeting, so your potential buyers can find you easily. There are two categories of targeting:
- Audience targeting
- Content targeting
Now, let’s start!
Audience targeting is a way of focusing on a target group of people that are interested in your business. Some of the methods are:
- Demographic Targeting
Demographic targeting uses demographic information like age, location (country or city), device type, and gender that are specific for each member of your audience. When you want to interest a certain group of people, you have to pay attention to what interests them. For example, if you want to do that with a targeting age group, say under 6, your ad will contain toys, sweets, or something similar. Also, if you decide to limit that to just boys, your ad is going to be about cars and classic toys for boys. With this, you will reach the target group of people who are interested in your services.
By using remarketing, you’ll be able to maintain some kind of interaction with people who have already visited your site, app, or ad. Well, maybe you’ve already known this information, but the fact is that most users who visit your website for the first time just browse without buying anything. What if we tell you there is a way to get them back? This step helps increase the visibility of your ads, so your potential buyers will return to your website quickly.
Content targeting is a way of delivering your ads to specific people by analyzing their searches on the Internet. If you want to realize this, you’ll need:
- Keyword Targeting
When creating your ads, you need to use the right keywords relevant to your products and services. Don’t use general words because they are less effective than phrases and keywords used in ads. Using PPC keyword research, you’ll be able to find the most searched keywords for your campaign, and then try to create a keyword group of up to 50 words and make them as unique as possible so that you have less competition.
- Placement Targeting
Placement targeting is used to target your website on the Display Network that people visit. With this targeting method, you’ll be able to choose websites, apps, or videos where you want to place your ads, and it can give you more control over them. A placement can be on an entire website or just a subset of a site.
According to numerous PPC agencies, you should know your audience. In your first place should be the interests of your audience, and their opinion should be more than important to you. Therefore, keep in mind that if you follow these steps, it can mean a lot to you when promoting your product or your company. As they say- the customer is always right!