When did Viva Glam start?

1994
Way back in 1994, beauty goliath MAC Cosmetics had an idea to team up with breakout names to release a yearly capsule collection of lipsticks and glosses. The campaign, called Viva Glam, would fund and raise awareness for HIV/AIDS programs.

Do MAC lipsticks last long?

It’s a struggle to find a lipstick with a satin finish that lasts longer than breakfast because the hydrating ingredients can break down the long-wear formula. With M.A.C Liptensity Lipstick, you get full coverage, rich color with nice sheen said to last up to eight hours.

https://www.youtube.com/watch?v=l4qPHeIyof0